Session:

Information Systems for Mass Customization (ISMC 2004)
Monday March 01, 2004, 11.10 – 11.35

Session Chair:

Claus Rautenstrauch

Paper Title:

Aspects of Customer Relation and Risk Management for the Concept of Mass Customization

Author(s):

Prof. Dr. M. D. Rehfeldt, University of Applied Sciences Albstadt-Sigmaringen, Albstadt, Germany

Abstract:

Today business applications focus on information management to support customer relation management and mass customization. They rarely take into account the additional aspect of risk management under the perspective of business continuity evaluations. Without those evaluations it takes only a small step from success to failure. This paper presents some aspects that have to be taken into account for a successful approach in customer relation applications for mass customization.